Invisible Alignment
DESIGN the BRAND EXPERIENCE
Create great experiences for your users and customers by thinking of them as participants. Whereas in the Dotcom era the way that people interacted with technology was more modular, our current lifestyle sees people using the network in a blurred line between private and work life, between what goes on online and offline. It is important to consider how to place your online business in their lifestyle. Beyond the buzzword of UX and user engagement, your goal is to build a relationship with them, that you and them interaction is frictionless and recurring. So set your goals to:
Create positive emotions
Active Engagement
Form continuity
Creat Motivation
Feeling of Accomplishment.
Methodology : Research and reiterate a/b test the sequence, flow and frequency of how they would encounter you, starting on how it fits their life. Offline.
Personal examples: For the World Expo - Shanghai ‘10 with its 73M+ visitors, I created a strategic communication and marketing plan to build excitement for the San Marino Pavilion. 2 weeks marketing campaign with a Taipei National Palace Museum x Acorn Studio, we collected data points to enhance future marketing plans and lead generations strategy from 10,000+ event attendees and new social media new followers 1000+.
YOUR BRAND structurE
Business always will need to take in account of the external factors, and to stay relevant you will need to evolve to the point that it may not be only a cosmetic brand image change, but also structurally.
Key points to think of:
Assess brand’s alignment with company’s mission and external communications. Promise given and its deliverables.
Business a/o products’ model generation and how best to communicate it?
Change management for the team.
Risk reduction practices
For HiiL I assisted the above when the organization went from governmental not for profit to independent organization
What are the advantages of invisible alignment?
Build consumer loyalties
Team retainment rate
Stronger brand equity